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3:16 cafe

3:16 Cafe is family-owned in a small town in Southern California. They have a great reputation as a warm and familiar space for young people to socialize. They have since become a staple for the town due to their exceptional hand-made refreshments and irresistible environment.

3:16 wanted to polish their overall look and do more to attract their largely female audience.

3:16 Cafe is family-owned in a small town in Southern California. They have a great reputation as a warm and familiar space for young people to socialize. They have since become a staple for the town due to their exceptional hand-made refreshments and irresistible environment.

3:16 wanted to polish their overall look and do more to attract their largely female audience.

3:16 Cafe is family-owned in a small town in Southern California. They have a great reputation as a warm and familiar space for young people to socialize. They have since become a staple for the town due to their exceptional hand-made refreshments and irresistible environment.

3:16 wanted to polish their overall look and do more to attract their largely female audience.

Services
Logo Redesign
Visual Identity
Packaging
Collateral

Services
Logo Redesign
Visual Identity
Packaging
Collateral

Services
Logo Redesign
Visual Identity
Packaging
Collateral

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Original Logo
The original design contains too much detail hindering scalability and legibility as a whole. The central mark suffers most considering the varying line weights to fit in the details. This level of complexity isn't conducive to smaller sizes. Plus, the aesthetic of the logo doesn't reflect the warm-vibrant personality of the cafe. 

Main Goals
Simplify and scale back the number of elements. Express the brand's charisma. Attract young-adult female customers. 

Original Logo
The original design contains too much detail hindering scalability and legibility as a whole. The central mark suffers most considering the varying line weights to fit in the details. This level of complexity isn't conducive to smaller sizes. Furthermore, the aesthetic of the logo doesn't reflect the warm-vibrant personality of the cafe. 

Main Goals
Simplify and scale back the number of elements. Express the brand's charisma. Attract young-adult female customers. 

Sketches
Early on, I arrived at the concept for a simplified version of the original central mark, so sketches served more to hammer down details. 

Sketches
Early on, I arrived at the concept for a simplified version of the original central mark, so sketches served more to hammer down details. 

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Portfolio

JadeBrand a luxury airline

Humble FarmerRebrand local brewery

3:16 CafeRebrand of a family-owned cafe

MednotesBrand a high-end medical product

Latinx Resource CenterBrand a college resource center

DistinktBrand a tattoo convention

Brickhouse DeliRebrand of a fast-casual eatery

Connect the DotsCreate and brand an after-school program

Contact

Phone: 760.540.4035
Email: tomnegrete25@gmail.com

© Tommy Negrete 2021
Graphic designer

Logo & Brand Design

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