Brickhouse Deli

Brickhouse Deli

Brickhouse Deli is a fast-casual restaurant that uses locally sourced ingredients for bold, fresh flavor. Brickhouse specializes in rustic sandwiches with an artisanal touch. While providing quality meals, they still want their restaurant to be inviting to families and people of all ages.

Brickhouse wants to update their look to reflect the quality of their food and service without becoming too "snob-ish."

Brickhouse Deli is a fast-casual restaurant that uses locally sourced ingredients for bold, fresh flavor. Brickhouse specializes in rustic sandwiches with an artisanal touch. While providing quality meals, they still want their restaurant to be inviting to families and people of all ages.

Brickhouse wants to update their look to reflect the quality of their food and service without becoming too "snob-ish."

Brickhouse Deli is a fast-casual restaurant that uses locally sourced ingredients for bold, fresh flavor. Brickhouse specializes in rustic sandwiches with an artisanal touch. While providing quality meals, they still want their restaurant to be inviting to families and people of all ages.

Brickhouse wants to update their look to reflect the quality of their food and service without becoming too "snob-ish."

Brickhouse Deli is a fast-casual restaurant that uses locally sourced ingredients for bold, fresh flavor. Brickhouse specializes in rustic sandwiches with an artisanal touch. While providing quality meals, they still want their restaurant to be inviting to families and people of all ages.

Brickhouse wants to update their look to reflect the quality of their food and service without becoming too "snob-ish."

Services
Logo Redesign
Visual Identity
Packaging
Collateral

Original Logo
There aren't major technical issues with the original logo, but it doesn't seem unique to Brickhouse. The style comes across like a template instead of a personalized logo made to fit Brickhouse's character and quality. They describe themselves as rustic and artisanal, but this isn't reflected in their current logo.

Main Goals
Personalize the logo and brand touch-points. Represent their rustic/artisanal qualities. Upgrade their look while remaining approachable to families.

Original Logo
There aren't major technical issues with the original logo, but it doesn't seem unique to Brickhouse. The style comes across like a template instead of a personalized logo made to fit Brickhouse's character and quality. They describe themselves as rustic and artisanal, but this isn't reflected in their current logo.

Main Goals
Personalize the logo and brand touch-points. Represent their rustic/artisanal qualities. Upgrade their look while remaining approachable to families.

Original Logo
There aren't major technical issues with the original logo, but it doesn't seem unique to Brickhouse. The style comes across like a template instead of a personalized logo made to fit Brickhouse's character and quality. They describe themselves as rustic and artisanal, but this isn't reflected in their current logo.

Main Goals
Personalize the logo and brand touch-points. Represent their rustic/artisanal qualities. Upgrade their look while remaining approachable to families.

Sketches
At first, I sketched out a mix between the old logo and a brick motif. From there, I tried out different types of brick house icons. Then combinations of a wordmark with the brick motif.

Ultimately, I decided that a wordmark presents professionally and can represent the brick motif without being overly heavy-handed.

Sketches
At first, I sketched out a mix between the old logo and a brick motif. From there, I tried out different types of brick house icons. Then combinations of a wordmark with the brick motif.

Ultimately, I decided that a wordmark presents professionally and can represent the brick motif without being overly heavy-handed.

Sketches
At first, I sketched out a mix between the old logo and a brick motif. From there, I tried out different types of brick house icons. Then combinations of a wordmark with the brick motif.

Ultimately, I decided that a wordmark presents professionally and can represent the brick motif without being overly heavy-handed.

The new textured wordmark has more character that fits the personality of Brickhouse and intros the brick motif.

Motto
I introduced "Family Feeds Family" to demonstrate Brickhouse's friendly and inviting attitude that makes them perfect for families.

Kraft paper packaging elevates the visuals and provides a rustic quality to the experience. Even when on the go.

Contact

Phone: 760.540.4035
Email: tomnegrete25@gmail.com