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Jade

Jade is the fictional luxury-class sub-brand for Aeromexico Airlines. Aeromexico is the most experienced airline in Mexico and flies all around the world. As a luxury brand, Jade must appeal to the upper-class while staying true to the company's Mexican roots. 

Jade wants to establish itself as an extravagant indulgence that only a few can experience. 

Jade is the fictional luxury-class sub-brand for Aeromexico Airlines. Aeromexico is the most experienced airline in Mexico and flies all around the world. As a luxury brand, Jade must appeal to the upper-class while staying true to the company's Mexican roots. 

Jade wants to establish itself as an extravagant indulgence that only a few can experience. 

Jade is the fictional luxury-class sub-brand for Aeromexico Airlines. Aeromexico is the most experienced airline in Mexico and flies all around the world. As a luxury brand, Jade must appeal to the upper-class while staying true to the company's Mexican roots. 

Jade wants to establish itself as an extravagant indulgence that only a few can experience. 

Services
Logo Design
Visual Identity
Collateral

Services
Logo Design
Visual Identity
Collateral

Services
Logo Design
Visual Identity
Collateral

Sketches
In ancient Mexico, jade was used as decoration for the nobles and royals. Lower-classes were legally forbidden from wearing jade.

Considering this history, I began exploring different representations of jade jewelry from ancient Mexico. Something elegant and unrefined best represents this historical concept with the airline. 

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Jade's identity is cohesive with Aeromexico's existing brand. The Jade logo is fashionable and ownable while maintaining simplicity.

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Natural jade is an awe-inspiring decoration for luxurious member-only areas.

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Jade planes are identifiable by the dark exterior wearing their jade color, contrasting Aeromexico's usual white planes.

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Portfolio

JadeBrand a luxury airline

Humble FarmerRebrand local brewery

3:16 CafeRebrand of a family-owned cafe

MednotesBrand a high-end medical product

Latinx Resource CenterBrand a college resource center

DistinktBrand a tattoo convention

Brickhouse DeliRebrand of a fast-casual eatery

Connect the DotsCreate and brand an after-school program

Contact

Phone: 760.540.4035
Email: tomnegrete25@gmail.com

© Tommy Negrete 2021
Graphic designer

Logo & Brand Design

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