Jade - Tommy Negrete

Jade

Jade is the fictional luxury-class sub-brand for Aeromexico Airlines. Aeromexico is the most experienced airline in Mexico and flies all around the world. As a luxury brand, Jade must appeal to the upper-class while staying true to the company's Mexican roots.

Jade wants to establish itself as an extravagant indulgence that only a few can experience.

Jade is the fictional luxury-class sub-brand for Aeromexico Airlines. Aeromexico is the most experienced airline in Mexico and flies all around the world. As a luxury brand, Jade must appeal to the upper-class while staying true to the company's Mexican roots.

Jade wants to establish itself as an extravagant indulgence that only a few can experience.

Jade is the fictional luxury-class sub-brand for Aeromexico Airlines. Aeromexico is the most experienced airline in Mexico and flies all around the world. As a luxury brand, Jade must appeal to the upper-class while staying true to the company's Mexican roots.

Jade wants to establish itself as an extravagant indulgence that only a few can experience.

Services
Logo Design
Visual Identity
Collateral

Sketches
In ancient Mexico, jade was used as decoration for the nobles and royals. Lower-classes were legally forbidden from wearing jade.

Considering this history, I began exploring different representations of jade jewelry from ancient Mexico. Something elegant and unrefined best represents this historical concept with the airline.