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Latinx Resource Center

The official Latinx Resource Center at SDSU. A newer organization that is centered around unifying the Mesoamerican student body. They also have a scholar’s program, Comunidad, designed to support students entering leadership, higher education, and social justice.

They want a unique set of logos for LRC and Comunidad that relate in some way and represent the broader Mesoamerican culture, not a specific region.

Jade is the fictional luxury-class sub-brand for Aeromexico Airlines. Aeromexico is the most experienced airline in Mexico and flies all around the world. As a luxury brand, Jade must appeal to the upper-class while staying true to the company's Mexican roots. 

Jade wants to establish itself as an extravagant indulgence that only a few can experience. 

Jade is the fictional luxury-class sub-brand for Aeromexico Airlines. Aeromexico is the most experienced airline in Mexico and flies all around the world. As a luxury brand, Jade must appeal to the upper-class while staying true to the company's Mexican roots. 

Jade wants to establish itself as an extravagant indulgence that only a few can experience. 

Services
Logo Design
Collateral
Visual Identity

Services
Logo Design
Visual Identity
Collateral

Services
Logo Design
Visual Identity
Collateral

Sketches
LRC wanted something symbolic from Mesoamerican culture and expressed interest in a hummingbird.

I formed a concept to stylize the hummingbird after Mesoamerican statues. This creates a unique hummingbird that stands out,  functions as a logo, and is rooted in Mesoamerican culture.

sketches
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The hummingbird’s tailfeather is used to create the sun logo
for Comunidad.

This ensures visual unity between brands and works as a metaphor. The hummingbird represents the student and their culture. With the help of Comunidad, the student is able to reach new heights (represented by the sun).

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Portfolio

JadeBrand a luxury airline

Humble FarmerRebrand local brewery

3:16 CafeRebrand of a family-owned cafe

MednotesBrand a high-end medical product

Latinx Resource CenterBrand a college resource center

Brickhouse DeliRebrand of a fast-casual eatery

Connect the DotsCreate and brand an after-school program

Contact

Phone: 760.540.4035
Email: tomnegrete25@gmail.com

© Tommy Negrete 2021
Graphic designer

Logo & Brand Design

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