Logo Design
Packaging
Voice
Collateral
The type of beer is distinguished by these labels, making it easier to “chunk” information, so the customer can quickly and easily identify which beers fit their taste. Each label uses farmers’ shorthand marks for a subtle connection to the brand’s history.
Physical beer-type stickers are used to mark a growler every time it’s been refilled. Making the real fans stand out and giving them a way to display their support.
