Logo Design
Packaging
Voice
Collateral
The type of beer is distinguished by these labels so customers can quickly and easily identify which beers fit their taste. Each label uses farmers’ shorthand marks for a subtle connection to the brand’s history.
These are quick rough drafts of packaging architecture to get a sense of what feels right before zeroing in on a final design.
Beer-type stickers are used to mark growlers every time they’ve been refilled. Giving fans a souvenir to display their loyalty.